Hopefully if you found this page you already know what a Favorites Icon is. In modern web browsers, when you visit a web site (and add it to your Favorites/Bookmarks) it will load a specific small icon set by the webmaster.
Look at the top of your browser near the Back button and WWW address to see the Favorites Icon.
The Favorites Icon will show up next to the URL (the http:// web address) in your web browser near the top of the window (close to the Foward and Back buttons).
(Some older versions of Internet Explorer don't add the icon until you add it to Favorites, just FYI.)
Create a 16 pixel wide by 16 pixel high favicon.bmp file in a Program like MS-Paint, Adobe Photoshop, or Jasc's Paint Shop Pro, then use a program (such as the free IrFanView app [for Windows]) to reduce the colors to 16 colors [Image -> Decrease Color Depth], and then 'save as...' to a Windows Icon Format (favicon.ico).
Upload the image (favicon.ico) with FTP (read our FTP tutorial) to the root section of your web site. The root section is the main file area, where you would store the index.html (index.asp, index.php, etc) file for your main page.
http://www.davesite.com/ would be the root
http://www.davesite.com/webstation/ would not be the root
http://www.davesite.com/webstation/html/ isn't root either
This file, placed properly, will load as the default for your entire domain.
Example: We place a new favicon.ico in http://www.davesite.com/webstation/html/ ... then link to it with:
Get 250 premium quality, color business cards FREE! Order today! Click here.
The pages with the Favorite code load our special icon, everything else on the site loads our ROOT Favorite Icon.
Reload the page... and try adding it to your favorites or bookmarks. (In Internet Explorer you may need to clear your cache/temporary files and Restart the browser.) Once you've added it to the favorites, close the browser and then open it again, and return to the site? Does it show up now? It should! :)
Update: You can now download a plug-in for Photoshop, Photoshop Elements, or Paint Shop Pro to make your ICO file here.