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HTML Code PromoChapter 1: Getting in Search Engines

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Why Should I take the time to code my HTML site for search engines?

Unless you publish a major newsletter, magazine, newspaper, or know someone with a really high-traffic site who is willing to give you a link, you probably won't get many people visiting your page when you first start it. Most of you first visitors will have found you by word of mouth, probably you bragging about your new page.:)

Traffic usually comes one of the following ways: word of mouth, by being mentioned in printed media, links from other sites, and search engines. Search Engines don't really take all that much of your time to submit to, so it is really worth the time you spend in the long run.

Unless you are linked to by someone else on the internet, your new page is probably not in any search engine yet. To get in a search engine, you should submit your site. For most search engines, all you will need is your URL (http://www.yourprovider.com/yourdir/yourpage.html) and possibly a contact email address.

The Two Main Types of Search Engines

Indices - An Index is a collection of the text off web pages that it has spidered or crawled, as it visits new pages it collects links from it, and visits the linked pages, and so on. It slowly makes its way around the web collecting more pages and links, updating the index about old pages and deleting pages that no longer exist or that have moved. Normally all you will need to get into an index search engine is submit your URL, and the spider (program that collects the data) will visit your page, possibly the next day, possible the next week, or possibly in the next month, depending on the engine. In many indices your page will be found better if you add META tags BEFORE you submit, which was covered in MiniChapter 15.

Catalogs - A Catalog doesn't actually visit your page, instead you submit your URL, Title, and Description to it, and place it in the proper category. Often these are verified by a real person which usually delays entry a few weeks, but sometimes your entry is automatically added once you have submitted. Catalogs are often more accurate in finding a page on a well known topic. META tags are not used by many catalogs.

Major Indices

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A lot of sites still offer free submits, it just takes a few clicks to find the right page. Most of the sites below offer a free listing. It may take a few minutes to locate the proper page, but many sites make it difficult for me to link directly to the free submit section.

Major Catalogs

  • Yahoo (http://www.yahoo.com/) - Search - To submit to yahoo, search for your category, then click the Suggest a Site link at the bottom of your category page.

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