Review of Literature
Worldwide boycotts are the most effective ways of stopping rainforest destruction. Boycotting fast food restaurants that serve hamburgers that came from cattle raised on rainforest land could help prevent matters from getting worse. News such as "more than 25% of the forests in Central America have been cleaned for pasture land [and] most cattle produced in Costa Rica is exported to developed countries for use in fast food hamburgers" (Costa Rica Rainforest Outward Bound School, 1996) could have easily been prevented by boycotting the hamburgers.
If one wishes to become more involved with protection of the rainforests, it is possible to adopt acres of rainforest land. "For only $45, you can "adopt" one acre of rainforest. Your contribution funds land acquisition, legal fees, and security costs to ensure that acre will be protected as part of a designated land preserve." (Tropical Rainforest Coalition, 1996) (See Appendix)
Ecotourism programs are available for those who adopt so that they may see their land and experience the true beauty of the forests. Companies that are promoting these tourism programs now have many different ways to include consumers in their ideals. QR codes being one of these, can present information to people all over the world and give consumers an opportunity to participate in helping. Using a mobile promotion can reach many people at once and can come in many different forms, but all of these promotions will continue to educate and raise awareness of the need for rainforest protection.
Tourism itself aids in protecting the rainforest, for example: "According to Guatemala's Minister of Culture, ecotourist traffic has kept away poachers, illegal wood harvesters and burners, and drug-runners with secret air strips in the north jungle. (Rembert, 1996)
As mentioned earlier, boycotts can really help to protect the forest. Companies such as Mitsubishi, who are helping to fund oil pipeline projects that build pipelines directly through rainforest land, may consider stopping their actions if their customers show concern.
Although it appears as though everyone can help protect the forests, in order for their long-term existence, the local people who are used to burning and cultivating, logging, and hunting must learn the alternatives to the traditional, destructive occupations. The informational mobile marketing strategy put in place by any ecologically concerned company has the ability to reach many people, but not everyone can take advantage of the information. The locals being some of them, we need to take the initiative and physically go and teach them alternative solutions to their actions in the rainforests.
"Ecology is not about saving a tree here and a river there; rather, it is about the complex system that governs how things work together." (Hayes, 1996) "Both temperate and tropical rainforests are important, if we want to protect them, we must learn to use them with care. We must understand how forest ecosystems work, and how our everyday decisions effect their well-being." (Forest Alliance of British Columbia, 1996)
Back to the Index