Make Your Interface Intuitive

The best web design is the web design that increases the productivity of the user with repeated use (sort of like driving down your neighborhood street – you could do it with your eyes closed after a while). Below are some specific steps that you can take in order to make your interface more intuitive for your online visitors.

  • Do not be afraid of standards.

Common website expectations are the gold standard that your average visitor expects. By deviating from those standards, you risk high bounce rates. The OK/Cancel button, the layout of the controls on the navigation bar, and the like all need to have that familiar and intuitive feeling for the user. You can visit if you need some ideas of what standards are good to use. It is one of the most intuitive web designs on the Web today.

  • Simplify recognition with headers and icons.

If you must give a user options with icons, you can help them out further by placing a green color or a checkmark next to the safe option and a red color or an “X” next to an option that would require more thought. With headers, you can effectively explain entire essays in single sentences. You can use small graphics as headers as well, especially in your navigation bar.

  • Do not interrupt the user.

Use flash for on-page changes or animations instead of a pop-up window. If you interrupt anything that the user is doing, then you risk earning their ire.

  • The tone of your text is important.

What is meant by the tone of your text is the impression and the feeling that is given by the font, size and color of your text to the user. It also refers to the personality of the voice presented by the writer. Make sure this voice is likable and excited, as these feelings promote the most interest in visitors.

I picked the name Blue for Credit because of the difficulty retailers in the United States make in forcing PIN-based transactions.  If you want to purchase a book for $15, it’ll most likely ask you for a PIN.  You won’t get rewards you’d get for using a credit card (if you even have rewards anymore) if you enter your PIN, plus you’ll have to go through fun cash-back screens and confirmations on the PIN-bad when all you want to do is get your item and get out of the store!  PIN based transactions, overall, slow down a checkout experience.

To stop a PIN-based ATM transaction, you have to hit a button.  Some retailers use RED which should mean “STOP” not “Credit.” It makes absolutely no sense to hit a RED button begin to accomplish something you WANT TO DO.  (Red should be reserved for not doing something.)  Most PIN-pads have Green, Yellow, and Red buttons, so life would be easier if everyone would just install a new PIN-bad and just have you press Blue for Credit.  10 Second Training.  Less Headache.

I want to help people design a better world.